Why Every Florist Needs a Virtual PA (Especially One Who’s Been in Your Shoes!)
- Carole Wickham
- Mar 3
- 2 min read

You’ve just made it through Valentine’s Day, and with Mother’s Day and wedding season right around the corner, the rush isn’t slowing down anytime soon.
As a florist, your days are a whirlwind of creativity, orders, and ensuring every bouquet is picture-perfect. With so much to juggle, finding time for admin, emails, and marketing can feel impossible. That’s where a Virtual PA can make all the difference—here’s how:
🌸 They handle the “busy work” – Emails, invoicing, social media, and scheduling? You get to focus on what you love: creating magic with flowers.
🌸 They get the industry – When your Virtual PA has floral experience, they already understand your world. From knowing the pressure of Valentine’s Day to helping prep for wedding season, they can anticipate what you need before you even ask.
🌸 Save time, stress less – With someone to keep you organised and take tasks off your plate, you can work smarter, not harder. That means more time for you (and maybe even an early night!).
🌸 Grow your business – A Virtual PA can help you create a consistent online presence, nurture customer relationships, and manage logistics, so your floral business blooms like never before.
As someone who’s been in the florist’s shoes, having had my own floristry business, I know the joys and challenges of the trade.
But don’t just take my word for it! The impact of having a Virtual PA can truly transform the way you run your floral business.
To give you a real-life perspective, here’s a testimonial from Vicky Laffey, Owner of The Floral Quarter and The Wedding Florist Mentor, sharing her experience and the difference it has made for her:



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